A Road Map for Selecting Marketing Technology
It’s no secret that marketing has become heavily dependent on technology and that the number of marketing technologies has been growing at an exponential rate.
The inaugural (2011) version of Scott Brinker’s marketing technology landscape graphic contained roughly 150 solution providers. The 2020 version of the graphic includes 8,000. This indicates the marketing technology landscape has grown by an astounding 5,233% since 2011.