Alejandro - Alex - Camino is the CMO of Mexico-based IT provider Softtek, and a prominent and increasingly influential thought leader in the Western Hemisphere's nearshore sector.
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Outsource got together with Alex at October's SIG Summit in California to hear his thoughts on how his organisation is reacting to current changes in the market landscape; the pros and cons of decentralisation; the importance of "China for China"; and why the automation revolution offers huge opportunities - and challenges...
Outsource: So, Alex, what are you guys up to at the moment?
Alex Camino: What are we up to? Well, as you know, we are...