Baber Farooq

Baber Farooq is the Senior Vice President of Procurement Product Strategy, leading a team focussed on delivering world class procurement solutions driving optimal procurement outcomes for customers today, and into the future.

Baber has extensive procurement knowledge, and since joining SAP Ariba in 2006 has worked with customers across the globe, understanding their challenges, procurement transformation goals and their view of success. This customer facing background provides Baber unique insights into procurement organisations and supports the development of a customer centric procurement roadmap for SAP.

Baber joined SAP Ariba in 2006 in the United States. Since then he has held various director- level roles in overseeing procurement transformations across the world. Prior to taking on his current role, he served as the General Manager, Customer Value Organisation - APJ and Greater China.

Baber holds a Masters and Bachelor’s degrees in engineering from Carnegie Mellon University. Prior to joining SAP Ariba, he was part of the Engineering Design and Construction team for the city of Miami, Florida. He presently lives in Melbourne, Australia with his wife, daughter and Rottweiler.