A Road Map for Selecting Marketing Technology
It’s no secret that marketing has become heavily dependent on technology and that the number of marketing technologies has been growing at an...
Sarah Scudder
Sarah Scudder is president of Real Sourcing Network (RSN), a print and marketing sourcing tool software company.
Sarah Scudder has spunk. Sarah Scudder is a go-getter who has gone out and got.
Proof?
Sarah is the youngest executive to ever serve on the board for the Print Services and Distribution Association (PSDA). Sarah is the brainchild behind ProcuRising, the cutting edge magazine that gives voice to industry leaders, writers, and entrepreneurs in the marketing and procurement space.
Sarah hosts thought leadership ProcuremenTalks around the country and coordinates events for the Global Women Procurement Professionals (GWPP). Sarah speaks at several annual sourcing industry events and hosts multiple webinars. She also co-authors a column for the Sourcing Industry Group (SIG)’s Future of Sourcing publication and Institute of Supply Management (ISM)’s “Inside Supply Management” newsletter.
Awards?
Sarah won the Sourcing Industry Group (SIG) Future of Sourcing Rising Star award. Sarah is a winner of the North Bay Business Journal’s Forty Under 40 award. Sarah won the Print+Promo’s Trailblazer Under 40 award. Sarah also won the Print Services & Distribution Association (PSDA)’s Member of the Year award.
But none of the above matters. What matters is that Sarah Scudder treats everyone with respect, and it is her desire to make the world a better place. She is well on her way.
From This Author
Demonstrating the Value of Marketing Procurement
Earlier this year, the World Federation of Advertisers (WFA) published an important report on the current state of marketing procurement. The report...
WFA Research Benchmarks the State of Marketing Procurement
This summer, the World Federation of Advertisers published an illuminating report about the current state of marketing procurement and how the...
E-Commerce Growth Makes Effective Packaging Procurement Critical
Every year, companies spend billions on packaging for their products. According to a recent research report by Smithers, the value of the global...
Managing Marketing Procurement Through a Kraljic Lens
Sourcing professionals have been using portfolio models to optimize supply management strategies for more than three decades. The time has come to...
Four Critical Attributes of Marketing Software
It’s no secret that marketing and technology have become deeply entwined over the past two decades. Largely because of digital technologies, the...
Celebrating Rock Stars in Marketing Procurement
The coronavirus pandemic and the “social distancing” actions taken to control it have resulted in the cancellation of hundreds of trade shows and...
A Vital Step to Managing Marketing Spending During a Pandemic
The global pandemic of COVID-19, the disease caused by the novel coronavirus, is disrupting economic activity around the world. Governments have...
Why Sustainable Procurement is Becoming a Bigger Deal
Several recent developments suggest that sustainable procurement is about to become a more significant priority for business and procurement...
Are Online Marketplaces Right for Printing and Marketing Services?
Recently, two publications addressed the growing importance of online marketplaces in the B2B corporate procurement landscape. Both publications...
The Predictably Irrational Appeal of Print Marketing
For years, many advocates of print-based marketing channels and tactics have argued that the physical and tactile nature of tangible marketing...
Where We Stand on the Journey to Gender Diversity
People who know me know that I am a passionate advocate for elevating the role of women in business, and I am particularly interested in seeing more...