Six Strategies for Deciding Which Customers to Serve When Disruption Strikes
Large-scale disruptions such as the COVID-19 pandemic cause huge supply/demand imbalances due to interruptions in supply or surges in demand. In an...
Yossi Sheffi
Dr. Yossi Sheffi is the Elisha Gray II Professor of Engineering Systems at the Massachusetts Institute of Technology, where he serves as Director of the Center for Transportation & Logistics.
He is a leading author of books on supply chain management. His new book “The New (Ab)Normal: Reshaping Business and Supply Chain Strategy Beyond Covid-19” maps the advance of the COVID-19 pandemic and the role of supply chains in managing the crisis. Dr. Sheffi also has founded or co-founded five successful companies that have been acquired by various enterprises.
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