There is a significant shift in customer experience management in Europe as more brands shun traditional offshoring destinations in favour of customer contact centres closer to their customers. In an increasingly competitive global market, organisations are seeking to boost revenue and profits by strengthening customer relationships and using customer service to gain competitive advantage.
As outsourcing has matured as a practice, and as new technologies such as cloud have come to the fore, the nature, composition and scope of deals have evolved dramatically: we live in an age of multisourcing, of hybrid delivery environments and of the ongoing transition to global business services.
The Cloud Industry Forum (CIF) has discovered that a third of organisations find moving to cloud services a very difficult process. The study of 250 UK private and public sector senior IT and business decision-makers discovered that the step change to the cloud had been much more complicated than originally anticipated. The shift to could often involves changes in business process in order to succeed and hit the optimum levels of efficiency gains.