Raw materials

Owning Your Brand's Sustainability Claims

Posted: 05/27/2021 - 09:00
How to Prove Provenance and Sustainability Promises

Following Earth month, where brands tend to overcommunicate their promises in using eco-friendly materials and renew their commitments to sustainable and ethical practices, how they are substantiating their claims is  still unclear. While the stated sustainability goals may be high, so too are the reputational risks that brands must address if they do not deliver on their promises.

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