Vested Outsourcing

John Nash, Robert Axelrod: Game Theory and the Art of Playing Nice

Posted: 05/16/2011 - 02:38

Next up in my series of columns about the great academic thought leaders who were seminal in the development and success of modern outsourcing are two of my favorite game theorists: the mathematician and Nobel laureate John F. Nash, who took economists a step or two beyond Adam Smith with his ideas on game theory and the art of collaborating, or playing together nice, for the win-win; and Robert Axelrod, who verified the beauty of cooperation through his early work with computers to solve a classic game theory behavioral experiment. 

All in the Game

Posted: 04/06/2011 - 00:00

This article originally appeared in Outsource Magazine Issue #23 Spring 2011

Leading academics charted a path that challenges the conventional definition of winning. Smart companies are applying these concepts, showing that win-win thinking is not just something nice to say: it’s smart business – and really is beautiful…

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