Future of Sourcing - Marketing Technology https://futureofsourcing.com/tags/marketing-technology en A Road Map for Selecting Marketing Technology https://futureofsourcing.com/a-road-map-for-selecting-marketing-technology <div class="field field-name-field-image field-type-image field-label-hidden"><div class="field-items"><div class="field-item even" rel="og:image rdfs:seeAlso" resource="https://futureofsourcing.com/sites/default/files/articles/Marketing%20technology%20%281%29.png"><a href="https://futureofsourcing.com/sites/default/files/articles/Marketing%20technology%20%281%29.png" title="It’s no secret that marketing has become heavily dependent on technology and that the number of marketing technologies has been growing at an exponential rate. " class="colorbox" rel="gallery-node-1901-DAYmrtM5hX4"><img typeof="foaf:Image" src="https://futureofsourcing.com/sites/default/files/styles/juicebox_medium/public/articles/Marketing%20technology%20%281%29.png?itok=VAm1teUt" width="624" height="325" alt="It’s no secret that marketing has become heavily dependent on technology and that the number of marketing technologies has been growing at an exponential rate. " title="" /></a></div></div></div><div class="field field-name-field-related-news field-type-entityreference field-label-above"><div class="field-label">Related news:&nbsp;</div><div class="field-items"><div class="field-item even"><a href="/four-critical-attributes-of-marketing-software">Four Critical Attributes of Marketing Software</a></div></div></div><div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even" property="content:encoded"> <p>It&rsquo;s no secret that marketing has become heavily dependent on technology and that the number of marketing technologies has been growing at an exponential rate.</p> <p>The inaugural (2011) version of Scott Brinker&rsquo;s marketing technology landscape graphic contained roughly 150 solution providers. The <a href="https://chiefmartec.com/2020/04/marketing-technology-landscape-2020-martech-5000/">2020 version of the graphic</a> includes 8,000. &nbsp;This indicates the marketing technology landscape has grown by an astounding 5,233% since 2011.</p> <p>The growing dependence of marketing on technology means marketing leaders are frequently acquiring technology tools.</p> <p>In <a href="https://chiefmartec.com/2019/12/marketers-rip-replace-martech-apps/">a 2019 survey</a> of marketers by Martech Today and Scott Brinker, an overwhelming 83% of respondents said their organization had upgraded or replaced at least one marketing technology application in the previous 12 months. In this environment, marketing procurement professionals need to be proficient at sourcing technology products and services.</p> <p>There is an abundance of resources available that describe the &ldquo;right&rdquo; way to select and acquire technology. Vendors often produce buying guides for the types of technologies they offer. Technology-oriented consulting firms have created &ldquo;frameworks&rdquo; and &ldquo;models&rdquo; describing the technology buying process.</p> <p>One of the better resources I&rsquo;ve seen is &ldquo;<a href="https://www.amazon.com/Right-Way-Select-Technology-Finding/dp/1933820543/ref=sxts_sxwds-bia-wc-drs1_0?crid=D8VJPGFFXE1&amp;cv_ct_cx=the+right+way+to+select+technology&amp;dchild=1&amp;keywords=the+right+way+to+select+technology&amp;pd_rd_i=1933820543&amp;pd_rd_r=5311b146-b39a-46e1-85c8-37601100a5ca&amp;pd_rd_w=iWqDt&amp;pd_rd_wg=BGJbc&amp;pf_rd_p=c33e4373-edb9-47f9-a7e6-5d3d6a7a4ad0&amp;pf_rd_r=QW2YBKZ1Z1SN9DR2Q0H0&amp;psc=1&amp;qid=1606141874&amp;sprefix=The+Right+Way+to+Se%2Caps%2C178&amp;sr=1-1-5e875a02-02b1-4426-9916-8a5c26cd5a14">The Right Way to Select Technology</a>&rdquo; by Tony Byrne and Jarrod Gingras. Tony Byrne is the founder and Jarrod Gingras is the managing director of <a href="https://www.realstorygroup.com/">Real Story Group</a>, a technology research and advisory firm. Real Story Group is a &ldquo;buy-side&rdquo; analyst firm. It works exclusively with enterprise technology customers. The firm emphasizes that its advice is truly vendor agnostic.</p> <p>The buying process described in &ldquo;The Right Way to Select Technology&rdquo; is grounded in principles of user-centered design, which means the process&rsquo; objective is to identify the technology solution that is the &ldquo;best fit&rdquo; for a specific organization based on its particular business objectives, needs and capabilities.</p> <p>&ldquo;The Right Way to Select Technology&rdquo; provides a clear road map for making smart technology buying decisions and contains a wealth of practical suggestions and tips. It&rsquo;s impossible to adequately summarize the entire book in this article, but here&rsquo;s a brief overview of several of the book&rsquo;s main points.</p> <h1>Start With a Sound Business Case</h1> <p>Every technology selection process should begin with developing a sound business case.</p> <p>Too often, marketers decide to acquire a new technology application based on an intuitive sense of what they need or on what they see other successful companies using. Then they prepare a formal business case to justify their decision.</p> <p>This approach isn&rsquo;t uncommon, but it&rsquo;s backward. Developing a business case first forces you to think through your assumptions about what technological capabilities you truly need.</p> <p>Byrne and Gingras argue that one key to developing a sound business case is to identify your top two or three business objectives and keep them front and center throughout the selection process. By focusing on these key objectives, you are less likely to become distracted by the multitude of details that will inevitably arise during the course of the buying process.</p> <h1>Identify Critical Requirements</h1> <p>Identifying and documenting requirements are essential steps in any technology selection process.</p> <p>Byrne and Gingras write that many selection teams approach this task by developing a large and detailed requirements document. The authors contend that this approach doesn&rsquo;t work very well for multiple reasons. First, it can be difficult, if not impossible, to identify all important requirements at the beginning of a selection process. Secondly, a &ldquo;check box&rdquo; list of requirements often fails to capture important requirements relating to how real people will interact with a technology application.</p> <p>Byrne and Gingras recommend capturing requirements through user stories and effective vendor questions. A user story is a short, real-world narrative that describes your company&rsquo;s available data, work processes, business needs and desired business outcomes. It speaks from the perspective of a specific user persona, which can be defined as an archetype of a type or group of users. User stories capture how real people will interact with a technology application and what they need to accomplish.</p> <p>As valuable as user stories are, they are not always the best way to articulate your requirements, particularly those relating to technical issues. The authors recommend posing questions to prospective vendors to address these types of topics.</p> <p>The key to making your questions an effective tool for articulating requirements and gaining meaningful information is to use open-ended questions rather than yes/no questions. As Byrne and Gingras put it, &ldquo;In particular you advance the conversation by converting all your &lsquo;Does your . . .&rsquo; checklist items into &lsquo;How does your . . .&rsquo; questions.&rdquo;</p> <p>As its title suggests, &ldquo;The Right Way to Select Technology&rdquo; is not focused exclusively on marketing technology. In fact, the process described in the book works equally well for a wide range of technologies, including sourcing and procurement solutions.</p> </div></div></div><div class="field field-name-field-tags field-type-taxonomy-term-reference field-label-inline clearfix"><div class="field-label">Tags:&nbsp;</div><div class="field-items"><div class="field-item even" rel="dc:subject"><a href="/tags/marketing-technology" typeof="skos:Concept" property="rdfs:label skos:prefLabel" datatype="">Marketing Technology</a></div><div class="field-item odd" rel="dc:subject"><a href="/tags/marketing" typeof="skos:Concept" property="rdfs:label skos:prefLabel" datatype="">Marketing</a></div><div class="field-item even" rel="dc:subject"><a href="/tags/vendor-relations" typeof="skos:Concept" property="rdfs:label skos:prefLabel" datatype="">Vendor Relations</a></div></div></div><div class="field field-name-field-addthis field-type-addthis field-label-hidden"><div class="field-items"><div class="field-item even"><div class="addthis_toolbox addthis_default_style " addthis:title="A Road Map for Selecting Marketing Technology - Future of Sourcing" addthis:url="https://futureofsourcing.com/a-road-map-for-selecting-marketing-technology"><a href="https://www.addthis.com/bookmark.php?v=300" class="addthis_button_linkedin"></a> <a href="https://www.addthis.com/bookmark.php?v=300" class="addthis_button_facebook"></a> <a href="https://www.addthis.com/bookmark.php?v=300" class="addthis_button_twitter"></a> <a href="https://www.addthis.com/bookmark.php?v=300" class="addthis_button_googleplus"></a> <a href="https://www.addthis.com/bookmark.php?v=300" class="addthis_button_pinterest_share"></a> <a href="https://www.addthis.com/bookmark.php?v=300" class="addthis_button_reddit"></a> <a href="https://www.addthis.com/bookmark.php?v=300" class="addthis_button_email"></a> <a href="https://www.addthis.com/bookmark.php?v=300" class="addthis_button_print"></a> </div> </div></div></div><div class="field field-name-field-region field-type-taxonomy-term-reference field-label-inline clearfix"><div class="field-label">Region:&nbsp;</div><div class="field-items"><div class="field-item even"><a href="/regions/global" typeof="skos:Concept" property="rdfs:label skos:prefLabel" datatype="">Global</a></div></div></div> Tue, 29 Dec 2020 16:04:51 +0000 Sarah Scudder 1901 at https://futureofsourcing.com https://futureofsourcing.com/a-road-map-for-selecting-marketing-technology#comments Four Critical Attributes of Marketing Software https://futureofsourcing.com/four-critical-attributes-of-marketing-software <div class="field field-name-field-image field-type-image field-label-hidden"><div class="field-items"><div class="field-item even" rel="og:image rdfs:seeAlso" resource="https://futureofsourcing.com/sites/default/files/articles/Marketing%20Software.png"><a href="https://futureofsourcing.com/sites/default/files/articles/Marketing%20Software.png" title="Four Critical Attributes of Marketing Software" class="colorbox" rel="gallery-node-1818-DAYmrtM5hX4"><img typeof="foaf:Image" src="https://futureofsourcing.com/sites/default/files/styles/juicebox_medium/public/articles/Marketing%20Software.png?itok=AR0Unsxz" width="624" height="325" alt="Four Critical Attributes of Marketing Software" title="" /></a></div></div></div><div class="field field-name-field-related-news field-type-entityreference field-label-above"><div class="field-label">Related news:&nbsp;</div><div class="field-items"><div class="field-item even"><a href="/a-vital-step-to-managing-marketing-spending-during-a-pandemic">A Vital Step to Managing Marketing Spending During a Pandemic</a></div></div></div><div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even" property="content:encoded"> <p>It&rsquo;s no secret that marketing and technology have become deeply entwined over the past two decades. Largely because of digital technologies, the methods, tactics and channels used by marketers have changed dramatically.</p> <p>Meanwhile, the number of marketing technology tools has increased exponentially. <a href="https://chiefmartec.com/2011/08/marketing-technology-landscape-infographic/" target="_blank">The inaugural (2011) version of Scott Brinker&rsquo;s marketing technology landscape graphic</a> contained about 150 solution providers. <a href="https://chiefmartec.com/2020/04/marketing-technology-landscape-2020-martech-5000/" target="_blank">The 2020 version of the graphic</a> includes 8,000 technology solutions. So the marketing technology landscape has grown by an astounding 5,233% since 2011.</p> <p>The expanding role of technology in marketing means that marketing leaders are now making substantial investments in technology tools and related services. Last fall, <a href="https://www.gartner.com/en/marketing/research/cmo-spend-survey-2019-2020" target="_blank">research by Gartner</a> found that, on average, companies were spending 26% of their total marketing budget on technology. To put this in perspective, marketers were spending as much on technology as they were spending on media and more than they were spending with agencies.</p> <p>The reality is, the discovery, evaluation and acquisition of technology tools and related services touch virtually every aspect of marketing. And because technology now plays such a vital role in marketing, it&rsquo;s critical for marketers and marketing procurement professionals to get technology decisions right.</p> <p>Fortunately, there is an abundance of resources describing the process for evaluating business software applications. For example, many providers of marketing software solutions have published &ldquo;buying guides&rdquo; that can help marketers and marketing procurement professionals navigate the software selection process.</p> <p>Having a sound process for evaluating and selecting marketing software is obviously important, but it&rsquo;s even more important to understand what attributes will make an application a good choice for your company. There are four core attributes that should guide the decisions you make throughout the acquisition process.</p> <h1>Purpose</h1> <p>For a marketing software application to be a good choice, it must enable (or, more accurately, help enable) your company to solve important business problems or achieve important business objectives. Therefore, every software acquisition process should begin with a clear and documented hypothesis describing how a given type of software would help you improve business performance.</p> <h1>Value</h1> <p>To be a sound investment for your business, a marketing software application must create meaningful value for your company. The &ldquo;gold standard&rdquo; for evaluating prospective investments in most organizations is return on investment (ROI).</p> <p>Unfortunately, it can be very difficult to accurately estimate the ROI that a marketing software application will produce. For one thing, an individual marketing software application is usually one component of<em> an ecosystem of interdependent martech applications</em>. It may be possible to accurately estimate the ROI produced by the ecosystem as a whole, but it can be nearly impossible to accurately predict the ROI attributable to an individual component.</p> <p>Under these circumstances, it&rsquo;s essential to describe the expected benefits of a prospective software application <em>qualitatively</em>. A qualitative description of the expected benefits will be a useful decision-making guide when a quantitative ROI estimate isn&rsquo;t available.</p> <h1>Fit</h1> <p>No matter how technologically advanced or capable a marketing software application may be, it will not be a good choice if it doesn&rsquo;t &ldquo;fit&rdquo; your company&rsquo;s circumstances. When you&rsquo;re selecting a new marketing software application, you should look for three types of fit.</p> <ul> <li><strong><em>Fit with your primary use cases &ndash; </em></strong>The software you are evaluating should be particularly well suited for the main tasks your company will use the application to perform.</li> </ul> <ul> <li><strong><em>Fit with your other martech applications &ndash;</em></strong> The prospective software application should be easy to integrate with other relevant components of your existing martech stack.</li> </ul> <ul> <li><strong><em>Fit with your internal capabilities &ndash;</em></strong> Your ability to maximize the potential benefits of a marketing software application depends on having the right internal capabilities such as technical expertise, available staff time and appropriate data. For example, some marketing software applications provide extensive flexibility but require significant customization to take advantage of that flexibility. If you don&rsquo;t have the internal expertise to perform the customization, the potential flexibility won&rsquo;t be of much value. Therefore, the software you select should be aligned with your internal capabilities.</li> </ul> <h1>Functionality</h1> <p>The fourth core attribute of a marketing software application is probably the most obvious one &ndash; functionality. When evaluating marketing software, it&rsquo;s important to consider two aspects of functionality. Technical functionality includes the scope of tasks the software can perform, the underlying architecture of the software, and security and administrative features.</p> <p>The second dimension of functionality is <em>ease of use</em>, which is an vital characteristic of marketing software for two primary reasons. First, when a software application is easy to use, members of your marketing team can become proficient with it quickly and without extensive training. And second, software that is easy to use is more likely to be used on a consistent basis. So ease of use encourages widespread adoption.</p> </div></div></div><div class="field field-name-field-tags field-type-taxonomy-term-reference field-label-inline clearfix"><div class="field-label">Tags:&nbsp;</div><div class="field-items"><div class="field-item even" rel="dc:subject"><a href="/tags/marketing-technology" typeof="skos:Concept" property="rdfs:label skos:prefLabel" datatype="">Marketing Technology</a></div><div class="field-item odd" rel="dc:subject"><a href="/tags/marketing" typeof="skos:Concept" property="rdfs:label skos:prefLabel" datatype="">Marketing</a></div><div class="field-item even" rel="dc:subject"><a href="/tags/marketing-procurement" typeof="skos:Concept" property="rdfs:label skos:prefLabel" datatype="">marketing procurement</a></div><div class="field-item odd" rel="dc:subject"><a href="/tags/digital-technology" typeof="skos:Concept" property="rdfs:label skos:prefLabel" datatype="">Digital Technology</a></div></div></div><div class="field field-name-field-addthis field-type-addthis field-label-hidden"><div class="field-items"><div class="field-item even"><div class="addthis_toolbox addthis_default_style " addthis:title="Four Critical Attributes of Marketing Software - Future of Sourcing" addthis:url="https://futureofsourcing.com/four-critical-attributes-of-marketing-software"><a href="https://www.addthis.com/bookmark.php?v=300" class="addthis_button_linkedin"></a> <a href="https://www.addthis.com/bookmark.php?v=300" class="addthis_button_facebook"></a> <a href="https://www.addthis.com/bookmark.php?v=300" class="addthis_button_twitter"></a> <a href="https://www.addthis.com/bookmark.php?v=300" class="addthis_button_googleplus"></a> <a href="https://www.addthis.com/bookmark.php?v=300" class="addthis_button_pinterest_share"></a> <a href="https://www.addthis.com/bookmark.php?v=300" class="addthis_button_reddit"></a> <a href="https://www.addthis.com/bookmark.php?v=300" class="addthis_button_email"></a> <a href="https://www.addthis.com/bookmark.php?v=300" class="addthis_button_print"></a> </div> </div></div></div><div class="field field-name-field-region field-type-taxonomy-term-reference field-label-inline clearfix"><div class="field-label">Region:&nbsp;</div><div class="field-items"><div class="field-item even"><a href="/regions/global" typeof="skos:Concept" property="rdfs:label skos:prefLabel" datatype="">Global</a></div></div></div> Wed, 15 Jul 2020 15:13:03 +0000 Sarah Scudder 1818 at https://futureofsourcing.com https://futureofsourcing.com/four-critical-attributes-of-marketing-software#comments Celebrating Rock Stars in Marketing Procurement https://futureofsourcing.com/celebrating-rock-stars-in-marketing-procurement <div class="field field-name-field-image field-type-image field-label-hidden"><div class="field-items"><div class="field-item even" rel="og:image rdfs:seeAlso" resource="https://futureofsourcing.com/sites/default/files/articles/Procurement%20rock%20stars.png"><a href="https://futureofsourcing.com/sites/default/files/articles/Procurement%20rock%20stars.png" title="top marketing procurement leaders" class="colorbox" rel="gallery-node-1798-DAYmrtM5hX4"><img typeof="foaf:Image" src="https://futureofsourcing.com/sites/default/files/styles/juicebox_medium/public/articles/Procurement%20rock%20stars.png?itok=97xZbPvO" width="624" height="325" alt="top marketing procurement leaders" title="" /></a></div></div></div><div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even" property="content:encoded"> <p>The coronavirus pandemic and the &ldquo;social distancing&rdquo; actions taken to control it have resulted in the cancellation of hundreds of trade shows and business-related conferences. One of the COVID-19 casualties was the MarTech West conference that was scheduled for April 15-17 in San Jose, California.</p> <h1>Discover MarTech</h1> <p>Over the past six years, the MarTech conferences (two are held each year) have become premier events for professionals involved in the evaluation, acquisition, implementation, and use of marketing technologies. Fortunately, Third Door Media, the producer of the MarTech conferences, recently hosted a free virtual event to &ldquo;stand in&rdquo; for the MarTech West conference.</p> <p><strong>Discover MarTech</strong> featured keynotes by Scott Brinker, the MarTech conference program chair, and Real Story Group&rsquo;s Tony Byrne. The event also included more than 30 educational sessions. Recordings of the keynotes and educational sessions can be accessed <a href="https://gateway.on24.com/wcc/gateway/eliteThirdDoorMedia2/2255985" target="_blank">here</a>.</p> <h1>Marketing Technology Landscape</h1> <p>I mention this because technology has dramatically altered the practice of marketing over the past several years, and the evolution of marketing has fundamentally changed the kinds of products and services that marketers need to achieve their objectives. The explosive proliferation of marketing technologies has been widely discussed and well documented. For example, <a href="https://chiefmartec.com/2019/04/marketing-technology-landscape-supergraphic-2019/" target="_blank">the 2019 version</a> of Scott Brinker&rsquo;s marketing technology landscape graphic included 7,040 marketing technology solutions.</p> <p>Because of the expanding role of technology, marketing leaders are making substantial investments in technology tools and related services. Last fall, <a href="https://www.gartner.com/en/marketing/research/cmo-spend-survey-2019-2020" target="_blank">a survey of marketing leaders by Gartner</a> found that marketers were spending 26% of their total marketing budget on technology. Obviously, this Gartner survey doesn&rsquo;t capture the impact of the coronavirus outbreak. Still, it&rsquo;s plausible to think that spending on marketing technologies will represent a more significant percentage of marketing budgets in 2020 than it did in 2019.</p> <p>The growing dependence of marketing on technology, and the dynamic, ever-changing marketing technology landscape mean that marketing procurement professionals need to be proficient at sourcing marketing technology products and services.</p> <h1>Marketing Procurement Rock Stars</h1> <p>Over the past several years, I&rsquo;ve had the opportunity to meet, get to know and work with an outstanding group of marketing procurement professionals. Most of these leaders have become deeply involved in helping their marketing colleagues source critical marketing technology tools. So I think it&rsquo;s appropriate to recognize a few of the professionals who are leading a real transformation in marketing procurement.</p> <p>Here are nine rock stars in marketing/marketing technology procurement that I genuinely admire and respect:</p> <ul> <li><a href="https://www.linkedin.com/in/luis-alvarez1508/" target="_blank"><strong><em>Luis Alvarez</em></strong></a><strong><em> &ndash; </em></strong>Luis is currently the Global Strategic Sourcing Manager at 3M Company. He&rsquo;s been with 3M for more than 20 years, serving in several supply chain and operations capacities. Luis is a Six Sigma black belt, and he brings that perspective to his sourcing/supply chain management work.</li> </ul> <ul> <li><a href="https://www.linkedin.com/in/michelledbanks/" target="_blank"><strong><em>Michelle Banks</em></strong></a><strong><em> &ndash;</em></strong> Michelle is currently a Senior Manager in Charles Schwab&rsquo;s Corporate Vendor Management group, supporting the marketing, corporate communication, Schwab Charitable and digital analytics teams with their strategic sourcing needs.&nbsp; She has an MBA, CPSM and is a certified Green Belt. Getting her start in advertising, Michelle&rsquo;s fostered a decade-plus marketing procurement career across multiple industries.&nbsp; She also founded The Darin C. Banks Foundation, a youth education and mentoring non-profit that&rsquo;s awarded over $20,000 in college scholarships.&nbsp;</li> </ul> <ul> <li><a href="https://www.linkedin.com/in/barry-byrne-4550917/" target="_blank"><strong><em>Barry Byrne</em></strong></a><strong><em> &ndash; </em></strong>Barry is the Global Head of Marketing and Retail Procurement at Adidas. Earlier in his career, Barry held various marketing procurement positions at Anheuser-Busch InBev, Carlsberg Group and Diageo. Barry is also the owner of &ldquo;The New Face of Marketing Procurement&rdquo; discussion group at LinkedIn.</li> </ul> <ul> <li><a href="https://www.linkedin.com/in/kathycapozzi/" target="_blank"><strong><em>Kathy Capozzi</em></strong></a><strong><em> &ndash; </em></strong>Kathy&nbsp;is a marketing procurement business partner for Bayer Consumer Health. In this role, she focuses on Amazon, ecommerce, nutrition/digestion and dermatology.</li> </ul> <ul> <li><a href="https://www.linkedin.com/in/tina-fegent-fcips-2103573/" target="_blank"><strong><em>Tina Fegent</em></strong></a><strong><em> &ndash; </em></strong>Tina runs Tina Fegent Consultancy and was one of the pioneers in the marketing procurement space, having worked in it for more than 25 years.&nbsp; Having set up marketing procurement teams at both client and agency side, she now runs a marketing procurement consultancy for marketers, procurement professionalsand also agencies.</li> </ul> <ul> <li><a href="https://www.linkedin.com/in/jillerobbins/" target="_blank"><strong><em>Jill Robbins</em></strong></a><strong><em> &ndash; </em></strong>Jill is the Senior Director of Global Procurement (Indirect Goods and Services) at Elanco. In this role, she leads a global team of sourcing professionals responsible for more than $1.5 billion of spend across indirect goods and services categories, including IT, marketing and sales.</li> </ul> <ul> <li><a href="https://www.linkedin.com/in/dana-small-b3058127/" target="_blank"><strong><em>Dana Small</em></strong></a><strong><em> &ndash; </em></strong>Dana is the Senior Category Manager and Head of Commercial Strategic Sourcing at BioMarin Pharmaceutical. She has been working in the marketing procurement space for more than a decade.</li> </ul> <ul> <li><a href="https://www.linkedin.com/in/asparks5/" target="_blank"><strong><em>Amanda Sparks</em></strong></a><strong><em> &ndash; </em></strong>Amanda is the Senior Category Team Lead for Marketing and Consulting Services at ABB. Amanda&rsquo;s expertise spans both procurement and marketing. She was a Media Manager for Food Lion earlier in her career.</li> </ul> <ul> <li><a href="https://www.linkedin.com/in/sabrina-traskos/" target="_blank"><strong><em>Sabrina Traskos</em></strong></a><strong><em> &ndash; </em></strong>Sabrina oversees global commercial procurement for AstraZeneca. She manages $1B+ in marketing spend.</li> </ul> </div></div></div><div class="field field-name-field-tags field-type-taxonomy-term-reference field-label-inline clearfix"><div class="field-label">Tags:&nbsp;</div><div class="field-items"><div class="field-item even" rel="dc:subject"><a href="/tags/marketing" typeof="skos:Concept" property="rdfs:label skos:prefLabel" datatype="">Marketing</a></div><div class="field-item odd" rel="dc:subject"><a href="/tags/marketing-procurement" typeof="skos:Concept" property="rdfs:label skos:prefLabel" datatype="">marketing procurement</a></div><div class="field-item even" rel="dc:subject"><a href="/tags/marketing-technology" typeof="skos:Concept" property="rdfs:label skos:prefLabel" datatype="">Marketing Technology</a></div><div class="field-item odd" rel="dc:subject"><a href="/tags/print-marketing" typeof="skos:Concept" property="rdfs:label skos:prefLabel" datatype="">print marketing</a></div></div></div><div class="field field-name-field-addthis field-type-addthis field-label-hidden"><div class="field-items"><div class="field-item even"><div class="addthis_toolbox addthis_default_style " addthis:title="Celebrating Rock Stars in Marketing Procurement - Future of Sourcing" addthis:url="https://futureofsourcing.com/celebrating-rock-stars-in-marketing-procurement"><a href="https://www.addthis.com/bookmark.php?v=300" class="addthis_button_linkedin"></a> <a href="https://www.addthis.com/bookmark.php?v=300" class="addthis_button_facebook"></a> <a href="https://www.addthis.com/bookmark.php?v=300" class="addthis_button_twitter"></a> <a href="https://www.addthis.com/bookmark.php?v=300" class="addthis_button_googleplus"></a> <a href="https://www.addthis.com/bookmark.php?v=300" class="addthis_button_pinterest_share"></a> <a href="https://www.addthis.com/bookmark.php?v=300" class="addthis_button_reddit"></a> <a href="https://www.addthis.com/bookmark.php?v=300" class="addthis_button_email"></a> <a href="https://www.addthis.com/bookmark.php?v=300" class="addthis_button_print"></a> </div> </div></div></div><div class="field field-name-field-region field-type-taxonomy-term-reference field-label-inline clearfix"><div class="field-label">Region:&nbsp;</div><div class="field-items"><div class="field-item even"><a href="/regions/global" typeof="skos:Concept" property="rdfs:label skos:prefLabel" datatype="">Global</a></div></div></div> Fri, 19 Jun 2020 23:30:32 +0000 Sarah Scudder 1798 at https://futureofsourcing.com https://futureofsourcing.com/celebrating-rock-stars-in-marketing-procurement#comments