Why Present at a SIG Summit

Published December 17, 2024

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Written by: Mary Zampino
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Mary Zampino

Mary Zampino is the Vice President of Content, Analytics and Research at SIG and has over 30 years of experience in information technology and over 25 years of experience in sourcing. Prior to joining SIG, Mary worked at Enporion, where she was responsible for the analysis, configuration, execution and award evaluation for over one thousand sourcing events, across a diverse range of direct and indirect categories. Mary is committed to customer service and considers information sharing and usability the top priorities for any project or organization. Mary holds a Bachelor’s Degree in Information Science from the Florida State University, a Bachelor’s Degree in History, and has completed certifications in Health Information Technology and Requirements Gathering. She also is a SIG Certified Sourcing Professional, a SIG Certified Supplier Management Professional, curates the SIG Resource Center and serves on the SRC Thought Leaders Council and the SIG University Advisory Board.

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“I very much enjoyed this session. It was informative, relative and both speakers were very engaging. I could have stayed for an hour more!”

That is a quote from a buy-side practitioner after attending a recent SIG Global Executive Summit session. Can you imagine how those presenters felt reading that feedback?

Or how about this comment from someone attending a session on increasing value, “One of the best sessions all week. Interactive with real life examples. Content was relevant to procurement leaders everywhere.” That speaker was probably eager to share that with their leadership team!  

I have the privilege of assisting hundreds of speakers and thought leaders in our industry, and many have said that speaking at our executive-level events can be a transformative experience, both personally and professionally. One of the most significant benefits is the chance to establish yourself as a thought leader. I have witnessed talented, innovative category managers presenting to a room full of focused, inspired attendees and then celebrated as that category manager climbed the ladder to VP of Sourcing. When you speak to an audience of senior executives and industry experts, you’re not just sharing knowledge — you’re building credibility and earning respect in your field. This visibility can lead to new opportunities, from collaborations to career advancements. 

But it’s not just about the spotlight. Executive events are also an incredible chance for learning. Conversations with fellow speakers and attendees can spark fresh ideas, challenge your thinking, and open your eyes to new perspectives on trends and challenges within your industry. It’s rare to have access to such a concentrated group of forward-thinking professionals; those interactions can be as valuable as the presentation itself. 

 “A very insightful session where the presenter focused highly on sharing information and not on selling. His knowledge came through and his style was superb.” – Buy-side practitioner attendee from the media industry, commenting about a session on sourcing and procurement data and AI 

Networking is another powerful benefit. By connecting with decision-makers, potential partners, or even future clients, you’re expanding your professional circle in ways that can directly impact your career. These relationships can lead to collaborations, partnerships, or business opportunities.   

Finally, presenting at an executive event is an opportunity to sharpen your communication skills. Crafting and delivering a talk to an engaged, discerning audience pushes you to be clear, concise, and impactful — skills that will serve you well in all areas of your career. 

In short, speaking at an executive event enhances your visibility and credibility and helps you grow, learn, and connect in meaningful ways. It’s an experience that can pay dividends long after the event ends. 

Benefits of Presenting at a SIG Summit 

  • Our audience: they’re engaged, decision-makers and 70% director level or above 
  • Our process: SIG provides a white-glove experience for our valued speakers, who report 85% satisfaction with our process  
  • Our feedback: get a list of attendees, their evaluation scores and comments, and pictures of your session  
  • Our promotions: we will feature you in our online gallery, social media, podcasts, and event app  
  • Our community: our presenter thought leaders are often recognized as pillars of the industry 
  • The value: speakers can qualify for a complimentary seat (that’s almost $4,000!) and discounted room rates 

 

 

 

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