Courtney OKeefe is the chief supply chain officer of Hologenix, a materials science company dedicated to developing products that amplify human potential. CELLIANT®, its flagship technology, is an infrared ingredient brand that enhances textile-based products with health and wellness benefits across performance, recovery and sleep. Recently, Courtney helped spearhead the development of CELLIANT® Viscose, the first in-fiber sustainable viscose infrared solution, in collaboration with Kelheim Fibres, leaders in sustainability.
From this author
The first advantage to moving toward a fully transparent, wholly sustainable supply chain involves attracting and keeping consumers. Study after study shows that buyers – especially younger ones – support green brands. Additionally, shoppers expect to weigh more than just...