Dr David Andrieux is Strategy & Market Intelligence Manager at Sopra Banking Software, the financial arm of European IT player Sopra Steria Group (http://www.soprasteria.com/en). Before joining Sopra Banking Software in October 2011, David enjoyed a successful academic career, with a book and 30 scientific papers to his name. He also has seven international academic prizes in Physics, whilst a Postdoctoral Fellow and Research Fellow at Belgian scientific centre F.R.S–FNRS and then at Yale University in the US. David is an expert in strategy, innovation and market and competitive intelligence. He has authored a range of CIO resources since joining Sopra Banking Software, such as a recent white paper on the future of digital banking.