Javier Diez-Aguirre is Vice President, Corporate Marketing, CSR & Environment for Ricoh Europe. He has more than 20 years’ international marketing experience covering multiple industries, markets and distribution models, and has successfully led direct and cross-functional marketing teams in various roles during times of change, including company growth, transformation, re-positioning and M&As. Primarily, Javier is a creative thinker and strategist with a proven international track record in creating and leading marketing strategies that contribute to the top line. Prior to joining Ricoh Europe in 2008, he was International Brand Director for Genworth Financial, a $110 billion leading insurance holding company in the United States and formerly a division of General Electric. Javier was responsible for launching the Genworth Financial brand in new markets outside the US including South America and Asia-Pacific.