Tom has 25+ years of experience in CPG branding and package design. From 1998 to 2016 he was a principal and co-owner of WFM. During that time, he led creative and won awards for The Hershey Company, Pfizer, Stoner Car Care and Zippo. He has launched new products for Fresh Solutions Network, Koch’s Turkey, Klamath Basin Fresh Organics and Wolfgang Candy to name a few. As the founder of FORCEpkg, he has become a leading voice in the packaging industry and has written for publications such as BXP, Flexo Magazine, International Package Design, FoodDIVE and others.