Automotive

The tricky question that most if not all companies face on a constant basis is how to get their suppliers fully engaged and committed to – and even be instrumental in driving – innovation.

While the importance of innovation is a given that dates back more than 50 years to the teachings of Peter Drucker in The Practice of Management (1954), it has only been fairly recently that academics and organizations have been studying how to make innovation go from idea to reality.

John W. Henke Jr. and Chun Zhang are two such academics.