B2B companies are currently up to their necks in “digital transformation.” They're moving at a rapid clip to enhance the customer experience through technologies that automate processes while focusing on marketing, sales, and e-commerce. While this was percolating before COVID-19, it’s now all-encompassing and tied into the overall business strategies. On the back end, ERP providers and their VARs are scrambling to keep up. Maybe, just maybe, it’s time to take a step back and look at this through a different lens.
As has happened everywhere in the world, shopping and buying habits in Latin America have been profoundly affected by the still ongoing COVID-19 pandemic. Once a laggard in e-commerce, it is now the fastest-growing regional e-commerce market in the world; last year, total retail e-commerce sales in Latin America grew 36.7%, to $84.95 billion.
Every year, companies spend billions on packaging for their products. According to a recent research report by Smithers, the value of the global packaging market was $917 billion in 2019. It will grow to $1.05 trillion by 2024.
It must be an amazing feeling to get your online order delivered the next day or on the very same day itself. You would not only feel special but would also develop trust and reliability for the respective company. Nevertheless, the scenario used to be quite different. But, in the last few years, high-end innovation in technology has boosted the logistics industry in more than one way, while driving the e-commerce industry with the same spur.