Marketing

Women in Global Sourcing: Sarah Scudder

Posted: 04/16/2019 - 21:20
Tell us about your career path. How did you get into this field? Was it purposeful or by accident?
 
I was involved in several organizations in college. My sorority put on an annual fundraising event that I chaired. I hired a local company to source and produce all the print, promotional items and apparel. They offered me a job. They wanted to infuse the company with younger people and setup an internship program. 
 

Leading with Impact with Tifenn Dano Kwan

Posted: 03/05/2019 - 02:19
In this episode of the Sourcing Industry Landscape, Dawn Tiura interview Tifenn Dano Kwan. Tifenn Dano Kwan is the Chief Marketing Officer for SAP Ariba. Recently back from the Davos Conference, Tifenn discusses the key takeaways, including the role of technology and humans, diversity and inclusion in the workplace, and the role of corporations in making a positive impact.

Avoiding the black hole of marketing procurement

Posted: 02/14/2017 - 06:51

John Wanamaker once commented, “I know half the money I spend on advertising is wasted; the trouble is I don't know which half.” Likely this is often said of marketing as a whole - and in fairness, applies to other business functions as well. Have you struggled with this conundrum when considering your sourcing options for marketing spend? Proper mechanisms to track performance, ROI, and effectiveness need to be in place to ensure that the money spent is adding value and not being spent because you have always done it that way.

Do you need a sales tune-up - or an overhaul?

Posted: 02/01/2017 - 05:17

Last October I attended the Sourcing Industry Group (SIG) Global Summit in Carlsbad, California - an event I have attended more than 40 times over the last 25 years. Why? Because professionally, it is truly worth the time and treasure required. Because of its strict “no selling” and supplier code of conduct agreement, attendees can freely collaborate and discuss topics without waiting for a vendor to start their sales pitch. Unlike traditional trade show vendor-fests, SIG attendees are typically about 75% buyer, 20% supplier and 5% advisor.

IT outsourcing is being transformed, but do the outsourcers understand?

Posted: 12/07/2016 - 00:28

The Register likes to put the boot in when they comment on IT stories, so it was no surprise to see a recent feature about Fujitsu in which The Register summarised that Fujitsu needs to "get a move on" if they are going to transform their business to meet the expectations of customers today.

Relationship marketing: is the (out)sourcing of innovation a buyer's dream challenge?

Posted: 09/09/2016 - 02:12

I recently posted on LinkedIn an article relating to the outsourcing of innovation, how large corporates were joining up with entrepreneurs and startups in the fashion, cosmetics and lifestyle sectors to form a 'supply chain of innovation'; and what opportunities and threats this type of relationship pose to an entrepreneur and SME from an agility and independence perspective.

Pages

Subscribe to RSS - Marketing