Marketing

What Procurement Pros Need to Know About Trends in Marketing Spending for 2020

Posted: 11/20/2019 - 04:04
With the fourth quarter of 2019 now underway, many companies have already started developing their marketing plans for 2020. A major aspect of the planning process will be setting the overall marketing budget for next year and allocating the budget across marketing channels, tactics and other spending areas.
 
Ideally, marketing procurement professionals will be involved in the planning process and to participate effectively they will need to have a solid understanding of current marketing trends, including those relating to marketing spending.

Sourcing Star Interview: Dennis Tupper

Posted: 09/22/2019 - 05:22
How did you get into this field – was it purposeful or by accident?  
As a recruiter, I loved paying attention to sourcing trends and was always curious on what channels and job boards worked best for finding and attracting talent. I found in staffing that marketing channel metrics were not practiced very well, often not at all. It was my curiosity and thirst for data that got me into it and my passion for analysis and optimization that made it a career for me. 
 

Rising Star Winner: Sarah Scudder

Posted: 09/12/2019 - 02:01

How did you get into this field – was it purposeful or by accident?

I was involved in several organizations in college. My sorority put on an annual fundraising event that I chaired. I hired a local company to source and produce all the print, promotional items and apparel. They offered me a job. They wanted to infuse the company with younger people and set up an internship program.  
 

Women in Global Sourcing: Sarah Scudder

Posted: 04/16/2019 - 21:20
Tell us about your career path. How did you get into this field? Was it purposeful or by accident?
 
I was involved in several organizations in college. My sorority put on an annual fundraising event that I chaired. I hired a local company to source and produce all the print, promotional items and apparel. They offered me a job. They wanted to infuse the company with younger people and setup an internship program. 
 

Leading with Impact with Tifenn Dano Kwan

Posted: 02/21/2019 - 10:48

In this episode of the Sourcing Industry Landscape, Dawn Tiura interviews Tifenn Dano Kwan. Tifenn Dano Kwan is the Chief Marketing Officer for SAP Ariba. Recently back from the Davos Conference, Tifenn discusses the key takeaways, including the role of technology and humans, diversity and inclusion in the workplace, and the role of corporations in making a positive impact.

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