For years, many advocates of print-based marketing channels and tactics have argued that the physical and tactile nature of tangible marketing materials make them more appealing and persuasive than purely digital forms of communications. Until recently, however, these arguments have been based mostly on instinct or intuition rather than on hard scientific evidence.
How did you get into this field – was it purposeful or by accident?
In this episode of the Sourcing Industry Landscape, Dawn Tiura interviews Tifenn Dano Kwan. Tifenn Dano Kwan is the Chief Marketing Officer for SAP Ariba. Recently back from the Davos Conference, Tifenn discusses the key takeaways, including the role of technology and humans, diversity and inclusion in the workplace, and the role of corporations in making a positive impact.