Strategic planning is something that many of us will talk a lot about this year. As the business landscape continues to evolve, today’s forward-thinking brands are already looking to reinvent their strategies.
After lunch, the group assembled back in the conference room. Most spent some time reading through the poster on the wall, looking for more clues to help them improve.
“Ready to get started,” I said, as the group grabbed their seats.
“On to people,” Tyler announced, with a tone indicating he could see the light at the end of the tunnel.
“Yes, on to the ‘People’ column in the mosaic. Just as we defined who your key customers are, we need to define the key positions and roles in your company.”
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Walking into the conference room the following week, I bumped into Jenny and Alex, two regional managers who worked for Tyler.
“Hi there, Dean,” Jenny said, smiling and walking over.
“Just looking over the big poster,” Alex said.
“You mean the mosaic, Alex,” Jenny said, correcting him.
As I finished up my call with Rick, the CEO of Walker Ideas, I couldn’t help but feel impressed with his new attitude towards service. Rick and his team recently turned some bad news they had received from their key customer into an opportunity to convey to that customer that Walker Ideas was truly an inside-outsourcing partner. Rick wanted to create a proactive environment where Walker Ideas sat one step ahead of the customer, anticipating its needs. He was feeling frustrated by his inability to get his entire team to see the bigger picture.