Procurement

The Predictably Irrational Appeal of Print Marketing

Posted: 01/17/2020 - 01:05
The Predictably Irrational Appeal of Print Marketing

For years, many advocates of print-based marketing channels and tactics have argued that the physical and tactile nature of tangible marketing materials make them more appealing and persuasive than purely digital forms of communications. Until recently, however, these arguments have been based mostly on instinct or intuition rather than on hard scientific evidence.

Source Wars: Episode I – The Rise Of Software

Posted: 01/07/2020 - 00:00
The Rise Of Procurement Software

Procurement is old. Just how old you ask? Well, a long time ago in a galaxy far, far away… it’s been around for millennia. As a natural function of trade and commerce, it developed organically during the earliest civilizations. Papyrus records indicate procurement can be traced as far back as the Egyptians (the first Jedi) in 3000 B.C.

4 Major Procurement Trends to Watch for in 2020

Posted: 01/02/2020 - 04:01
With 2020 just in the door, progressive CPOs and their teams are planning for the year ahead. Here are four major procurement trends to factor into your thinking.

With 2020 just in the door, progressive CPOs and their teams are planning for the year ahead. Here are four major procurement trends to factor into your thinking.

1. Increased Volatility

With shifting trade tariffs and barriers, the unpredictability of Brexit and fluctuating commodity prices, market volatility could be at an all-time high over the next 12 months.

Sourcing in the Circular Economy

Posted: 12/05/2019 - 09:51
Procurement plays a vital role in bringing new products and services to market, creating jobs and delivering economic prosperity for customers, stakeholders and shareholders. Sourcing plans identify value propositions, partnership and investment opportunities, new and emerging capabilities that have a substantial “positive” impact on the bottom line.

Where We Stand on the Journey to Gender Diversity

Posted: 12/03/2019 - 03:35
People who know me know that I am a passionate advocate for elevating the role of women in business, and I am particularly interested in seeing more women attain senior leadership positions in the procurement function. I’ve been working in procurement for years, and throughout my career, I’ve had the opportunity to meet and get to know hundreds of outstanding procurement professionals, many of whom are women
 

Can B2B Transactions Help Tackle Today’s Most Pressing Challenges?

Posted: 11/22/2019 - 05:17
The role of business is quickly changing. Consumers, employees and investors expect businesses to act sustainably with more transparency – while also giving back to the communities that they operate in. To drive corporate social responsibility and sustainability holistically, companies need to examine their actions and operations to ensure their day-to-day activities align with the organization’s larger corporate commitments.  
 

What Procurement Pros Need to Know About Trends in Marketing Spending for 2020

Posted: 11/20/2019 - 04:04
With the fourth quarter of 2019 now underway, many companies have already started developing their marketing plans for 2020. A major aspect of the planning process will be setting the overall marketing budget for next year and allocating the budget across marketing channels, tactics and other spending areas.
 
Ideally, marketing procurement professionals will be involved in the planning process and to participate effectively they will need to have a solid understanding of current marketing trends, including those relating to marketing spending.

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