Following Earth month, where brands tend to overcommunicate their promises in using eco-friendly materials and renew their commitments to sustainable and ethical practices, how they are substantiating their claims is still unclear. While the stated sustainability goals may be high, so too are the reputational risks that brands must address if they do not deliver on their promises.
When considering sustainability in the supply chain, the first concepts that typically come to mind are solutions like green warehouse space or fuel-efficient trucks.
Sustainability in the supply chain extends much further than that. In retail, for instance, the clothing and fashion industry have the opportunity to progress through building a more sustainable approach.
The current clothing retail climate is somewhat dominated by fast fashion, a practice of mass-producing clothing items cheaply, so they can be sold in the most cost-effective way possible.