James Hall is CEO at Genfour, the robotic process automation (RPA) and AI specialist. He has over twenty years’ experience in B2B services outsourcing, working first with Accenture, then Exult/Hewitt, IBM and most recently with Capita. His primary focus has been to lead large complex business process outsourcing arrangements, working across both the public and private sectors. More recently he developed a strong interest in next generation process improvement through robotic process automation, after introducing this into Capita’s operations. The results achieved encouraged him to found Genfour to share his experience and knowledge with end user clients.