Gretchen Eischen

Gretchen Eischen's picture

Gretchen Eischen is Global Vice President of Marketing for SAP Procurement Solutions and the company’s SAP Ariba and SAP Fieldglass businesses. A proud “Aribian” for the past 15 years, Gretchen brings to the role a passion for procurement and a wealth of experience in digital networks and cloud-based solutions centered on the customer.

Previously, Gretchen served as Vice President of Corporate Marketing for SAP Ariba, where she was responsible for stewardship of the brand and corporate story and led teams supporting its global signature events, influencer marketing efforts, creative services and social media strategies. Before that, Gretchen was vice president of SAP Ariba’s marketing strategy and operations organization, where she led strategic planning, performance management and demand generation for three years.

From this author

Digital transformation: the secret weapon to agility.
Feb 23, 2021    0

As I reflect on the turbulence from this infamous last year, a predictable pattern has emerged: organizations that were able to digitally transform their business prior to the pandemic were able to mitigate most of the risks the pandemic presented to business continuity. In obvious contrast, organizations that hadn’t been able to do so fell victim to those risk factors. As we saw with numerous industries, businesses unable to shift their focus quickly during lockdown or acute supply...