Sarah Scudder

Sarah Scudder's picture

Sarah Scudder is president of Real Sourcing Network (RSN), a print and marketing sourcing tool software company.

Sarah Scudder has spunk. Sarah Scudder is a go-getter who has gone out and got. 


Sarah is the youngest executive to ever serve on the board for the Print Services and Distribution Association (PSDA). Sarah is the brainchild behind ProcuRising, the cutting edge magazine that gives voice to industry leaders, writers, and entrepreneurs in the marketing and procurement space.

Sarah hosts thought leadership ProcuremenTalks around the country and coordinates events for the Global Women Procurement Professionals (GWPP). Sarah speaks at several annual sourcing industry events and hosts multiple webinars. She also co-authors a column for the Sourcing Industry Group (SIG)’s Future of Sourcing publication and Institute of Supply Management (ISM)’s “Inside Supply Management” newsletter.


Sarah won the Sourcing Industry Group (SIG) Future of Sourcing Rising Star award. Sarah is a winner of the North Bay Business Journal’s Forty Under 40 award. Sarah won the Print+Promo’s Trailblazer Under 40 award. Sarah also won the Print Services & Distribution Association (PSDA)’s Member of the Year award. 

But none of the above matters.  What matters is that Sarah Scudder treats everyone with respect, and it is her desire to make the world a better place. She is well on her way.

From this author

It’s no secret that marketing has become heavily dependent on technology and that the number of marketing technologies has been growing at an exponential rate.
Dec 29, 2020    0

It’s no secret that marketing has become heavily dependent on technology and that the number of marketing technologies has been growing at an exponential rate.

The inaugural (2011) version of Scott Brinker’s marketing technology landscape graphic contained roughly 150 solution providers. The 2020 version of the graphic includes 8,000.  This indicates the marketing...

The COVID-19 pandemic has created challenging conditions for many business enterprises, and it has elevated the importance of maximizing the value produced by every dollar of marketing spend.
Nov 25, 2020    0

Earlier this year, the World Federation of Advertisers (WFA) published an important report on the current state of marketing procurement. The report is part of an ongoing initiative called “Project Spring” that is being led by the WFA Global Sourcing Board. The Project Spring initiative’s goal is to “transform the value...

Eighty-five percent of respondents agreed marketing procurement drives improvements, and 76% agreed it provides demonstrated value.
Oct 27, 2020    0

This summer, the World Federation of Advertisers published an illuminating report about the current state of marketing procurement and how the function needs to evolve to realize its full potential. The report is part of an ongoing initiative led by the WFA Global Sourcing Board. The initiative, Project Spring, is “designed to transform the value proposition of marketing...

To manage packaging procurement effectively and efficiently, an e-sourcing solution needs to provide three core capabilities
Oct 02, 2020    0

Every year, companies spend billions on packaging for their products. According to a recent research report by Smithers, the value of the global packaging market was $917 billion in 2019. It will grow to $1.05 trillion by 2024.

The cost of packaging depends greatly on the types of products a company sells. Packaging costs also vary based on the types of materials used and complexity of packaging designs. Because of these differences,...

Kraljic’s model classifies purchased products and services along two dimensions: profit impact and supply risk.
Aug 10, 2020    0

In a landmark 1983 article in the Harvard Business Review, Peter Kraljic introduced a purchasing portfolio model using a 2 x 2 matrix. The Kraljic model was based on the premise that purchased products and services can vary significantly in terms of importance and risk.  Based on this, procurement professionals should use different sourcing and supplier management strategies...

Four Critical Attributes of Marketing Software
Jul 15, 2020    0

It’s no secret that marketing and technology have become deeply entwined over the past two decades. Largely because of digital technologies, the methods, tactics and channels used by marketers have changed dramatically.

Meanwhile, the number of marketing technology tools has increased exponentially. The inaugural (2011) version of Scott Brinker’s marketing technology...

top marketing procurement leaders
Jun 20, 2020    0

The coronavirus pandemic and the “social distancing” actions taken to control it have resulted in the cancellation of hundreds of trade shows and business-related conferences. One of the COVID-19 casualties was the MarTech West conference that was scheduled for April 15-17 in San Jose, California.

Discover MarTech

Over the past six years, the MarTech conferences (two are held each year) have become premier events for professionals involved in the evaluation,...

 Managing Marketing Spending During a Pandemic
Apr 03, 2020    0

As I am writing this article in late March, the full economic fallout from COVID-19 is not yet known and, in fact, will remain unknown for a while. However, two things are clear. The economic repercussions of COVID-19 will be huge and marketing spending is about to be put under the microscope in ways that we haven’t seen since the “great recession” of 2008-2009.

Some companies have already made substantial cuts in marketing spending in response to the pandemic, and...

Sustainable Procurement
Mar 27, 2020    0

Several recent developments suggest that sustainable procurement is about to become a more significant priority for business and procurement leaders. In August of last year, for example, the Business Roundtable – a non-profit association whose members are the CEOs of major U.S. companies – captured widespread public attention when it released a new...

Online Marketplaces for Printing and Marketing Services
Feb 28, 2020    0

Recently, two publications addressed the growing importance of online marketplaces in the B2B corporate procurement landscape. Both publications examined the potential benefits of B2B online marketplaces while also acknowledging that these platforms still have significant limitations, particularly when it comes to supporting the procurement of complex needs like marketing, legal and other professional services.

The Hackett Group Research Report

The first publication was a...