Design thinking: a way forward for the outsourcing and offshoring industry
A look at the picture below shows that design thinking is all about starting with the customer and ending with the customer. This really sounds like very old wine in a new bottle. But, please do remember: a lot of very old wine actually tastes really good. The offshoring/outsourcing industry has grown significantly. However, the industry still struggles to show the value-add - and more so prove that it is adding value to its customers.